CB University - Recurring For Life

Step 1: Discovering Your Passion 
When thinking about discovering your passion, here are a few questions you might ask 
What are some of my hobbies?
What unique skills do I have?
When people ask me for help, what do they usually turn to me for?
A simply trick to discovering what you’re passionate about is…
The point of discovering your passion and using it in building your online business is so 
that you are excited and motivated by what you do every day—even when the going 
gets tough.
Remember, you don’t need to be an expert on a topic to provide value. This is a 
common misconception and deterrent for getting started. Of course you have value, 
and chances are that you probably don’t realize just how much you know compared to 
the next person who could really use your help!
If you’re still stumped and can’t think of anything. Consider this:
What life experience do you have that you could help others attain or overcome?
When starting an online business, you want to think about your passion and its 
potential in the market. This brings us to your next step, market fit.
Is it your kids? Gardening? Guitar playing? Cooking?
Step 2: Determining Market Fit and Potential 
When you’ve narrowed in on your passion and skillset, the next stepping stone is 
determining market fit. 
Market fit be simply described as the group of people that fit your product.
Think about…
Who would benefit from your knowledge?
Is the market size big enough for you to profit from it?
Where can you most likely find this type of person?
Let’s take an example. 
Say you’re unique skill is you’ve mastered vegan cooking.

Step 3: Creating An Avatar 
An avatar is a single person that embodies the representation of your ideal customer.
Any good business starts with catering to their customer, that’s why this step is vital to creating 
a successful product and marketing strategy.
You must understand your customer’s needs and fears so you get down to how you can better 
help him/her.
What age is your ideal customer?
Are they male or female?
What are their biggest problems as they relate to your solution?
Where would you be able to find your ideal customer (sites, communities, etc.)?
If you do a good job of defining your avatar then they will become as real to you as a real 
customer. You should be able to narrow in on the type of language they will be most responsive 
to, be able to know what keeps them up at night, what would motivate them.
In turn you’ll be able to structure your product with the right pain points and solutions that will 
be delivered in a way that will resonate with your potential customer.
Step 4: Building a Following 
A following is a group of people who are interested in your content and who will want to stay 
updated on the information you will share with them.
You want to cultivate a strong relationship with these people because they will look to you as 
an authority figure and will in turn seek and take your advice.
This means that later down the road when you want to make a recommendation to them about 
a product you will be offering, they will trust you.
Your following are your future potential buyers.
There are numerous outlets where you can build a following. You will recognize them by the 
names of major social media platforms YouTube, Instagram, Facebook, but also including 
various online forums and sites. You can even start to build a following offline through your 
communities, interest groups, etc.
The best place to start is where you think most of your prospective buyers will be. This may be 
in a particular Facebook group, maybe it’s Instagram because you have a young demographic, 
or it may even be so specific as in your local communities, like a self-help book club, etc.
You can really think outside the box here.
So what do you start with? Start by cultivating a relationship with those people. Maybe you 
start that Facebook group or Instagram page and start inviting or following people who would 
be interested in your content. Maybe you start publishing cooking videos on YouTube. Maybe 
you start commenting on a forum and building authority among its users.
The point here is to find where your prospective buyers are and start an outlet of 
Step 5: Building a List of Prospective Buyers 
Now that you understand the importance of building your community of prospective buyers, 
you probably realize that you’ll need a way to organize them to be able to deliver offers in the 
The way by which you turn a 
prospective buyer into a lead and in 
turn into a customer is through the 
use of what we call in digital 
marketing, a funnel.
In this specific case, you will want to 
set up an opt-in funnel.
An opt-in funnel is a series of pages 
you set up, the goal of which is to 
obtain the email address of your 
potential buyer. You want to collect a 
list of emails so you can 
communicate and build a relationship 
with those leads—and email is 
definitely the best way to do that! 
The most important part of all of this 
is the opt-in form that asks them for 
their name and email so that you can 
send them regular newsletters and 
updates. You can set up easy opt-in 
forms using Leadpages.net.
Now, not everyone will go around 
handing you their email just because 
you ask them. 
That’s where you have to deliver 
valuable content—this is your 
knowledge on whatever passion, skill 
or interest you honed in on in Step 1. 
This includes tips, advice, blueprints, 
or any other related know-how that 
they’d be interested in in a simple 
PDF format—yep, it’s that easy. 
The delivery method? Email, of 
course! You can use any email 
provider to help you get those emails out, such as MailChimp.com—it’s easy for beginners and 
free to use too! You’ll just need to make sure you link your opt-in form on Leadpages with your 
email provider of choice. You can learn how to do that through Leadpages’ site. Now let’s talk 
about how you’ll make money with your list next.
Step 6: Monetizing Your Audience 
Now that you know how to start a following and a way to reach that following with just a click 
of a button you might be thinking,“How do I get to the money part?”
A rookie mistake is to start monetizing to early. Another rookie mistake? Taking too long to 
So let’s start with a baseline. 
You want to send your list free content emails before you start sending them promotional ones. 
These can be short articles you send them, pdf reports you link off to, or even videos that you 
find on YouTube that you think will be helpful to your subscribers. 
It doesn’t have to be content you create, but it does need to be content that they find valuable. 
Step 7: Scaling Your Profits 
Now you’re dialed in with the whole “make money online” thing… how do you scale?
There are two main ways to make more money, which generally applies any business.
1. Get more customers 
2. Make more money per customer
So how can you apply this?
One way to get more customers is to increase your focus on Step 4—building your following. 
You should always be growing your following and as a result growing your list. A way to make 
more money per customer is by continuing to give great value to your subscribers so that they 
want to buy from you over and over again.
But there’s even a bigger way to scale your profits… 
Instead of being an affiliate and driving traffic to ClickBank products for a commission, you can 
be the product owner and have affiliates drive traffic for you and make you sales! By packaging 
your own product as a pdf, audio, or video series you can sell to your subscribers and keep 
100% of the profits.
With you’re own product, you can have affiliates sell your product for you. There are around 
100,000 active affiliates on ClickBank looking for interesting, high-converting products to 
promote to their following, just like you! You can create sales pages and membership sites with 
tools like Kajabi.com, Clickfunnels, or our simple tool, the ClickBank Builder. 
Make sure to look out for emails from us since we’ll be sending you some really exciting 
strategies and training on building your online business very soon. ❤❤


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